Coventry Bears Sponsorship Opportunities

Coventry Bears have been in existence for over 20 years and the club has substantial roots in the city of Coventry and a high profile within the sport of rugby league. In 2015 the Bears moved into the professional Betfred League One, from being an amateur club since 1998.

Regional and national media attention increased rapidly which added to the already strong presence the Bears had in the media and the local community of Coventry & Warwickshire.

There has never been a better time to sponsor the club and take advantage of some fantastic exposure for your business.

We are looking for businesses with a strong presence in the Midlands to take advantage of our range of flexible sponsorship options.



From 5K (Inclusive of VAT)


  • Benefit from the Coventry Bears brand on all levels

  • Match day title sponsorship with ticket allocation

  • Feature on our website homepage as title sponsor

  • Feature on the centre chest position of our Home and Away Kits

  • Feature on all online matchday and event promotions for the club

  • Feature on press releases and stationary

  • Feature on Club roadside signage at the Butts Park Arena

  • Feature on Pitch-side signage at the Butts Park Arena

  • Prominence with coverage regularly on social media


  • Showcase your brand and business to a huge online media reach

  • Feature on match days and meet supporters and local business partners face to face

  • Get involved in an exciting sport which is played on a national and international level

  • Benefit from a growing fanbase with a local community demographic

  • Associate your brand with a growing successful sports business in the Midlands

Bears in action this January v Leeds Rhinos

Bears in action this January v Leeds Rhinos

Major Sponsorship Opportunities

Benefit from a host of great opportunities to support Coventry Bears and benefit from our brand and media reach.


£1.5k (per shirt position inclusive of VAT)


  • Playing Kit Sponsorship for maximum exposure locally and nationally

  • Full page match programme advert

  • Homepage website branding and link


£750 inclusive of VAT


  • A first team player sponsorship

  • Half page match programme advert

  • Website branding and link in sponsors section


£500 inclusive of VAT


  • A first team player sponsorship

  • Quarter page match programme advert

  • Website branding and link in sponsors section


General Sponsorship Opportunities


Cost: £250


  • A named first team player sponsorship

  • An invite to a match of your choice

  • Any branding and link to your business on that players web page

  • Your name in our match day programme under the players profile

  • Feature on official team sheets

  • Feature in match day announcements


·         Personal touch supporting a player which is popular with fans

·         Make a difference to player development

·         Support player welfare and medical support

·         Utilise player personal media reach


Cost: (Full season)

£300 Full page full colour advert

£150 Half page full colour advert

£75 Quarter page full colour advert


  • Support the club and have your brand front facing with fans

  • Associate your brand with our demographics

  • Benefit from our match day media reach

  • Become a proud sponsor with local recognition


Cost: £250


Your brand logo with link on our website homepage footer


  • Benefit from our website traffic and engagement from visitors

  • Benefit from a national competition brand and click through

  • Become a visible sponsor for a small cost



Website                      50k Unique visitors, 44.6k visits, 189k page views. Over 3k visits a month.

Twitter                        5700 Follows & 108k impressions last 28 days

Facebook                4784  likes & Page reach 30k in last 28 days

The Bears hosting a huge schools festival

The Bears hosting a huge schools festival


Local Community Engagement

Schools:                     1350 children coached in 15 primary / 5 secondary

Tag Rugby:               186 Adults

Juniors:                      97 (6-16 years)

Universities:             90 students at Warwick and Coventry University

Match Day Fan base

Average attendance: 490


  • Family audience

  • Young professionals

  • Middle class

  • Sunday sports watchers

  • International rugby league supporters

  • Pensioners

  • People with a disability

Sponsorship Information Form

Name *

Direct Contact in regards to Sponsorship

You can also contact us directly by calling 07974 517519 or emailing Alan Robinson Chief Executive on



Gate Admission: Adults £12 Concessions £10 Youth 12-16 £5 Under 12 Free


For a full list of the League Fixtures please go to the RFL WEBSITE HERE

Buy Coventry Bears 2019 Season Tickets Here

3 November shoot-11.jpg




The Bears' Community Section is a Community Interest Company operated under the name 'Bears in the Community CIC'. This not for profit organisation has the aim of promoting Rugby League opportunities to citizens of Coventry and beyond, of any age and ability or experience, to raise the profile of Rugby League in the non-traditional area of the sport.

Our community strategy is based upon 4 pillars of development. 






We are aiming to increase participation in not only rugby league but all sports and believe that through this peoples lives can be enriched and children can develop better skills and well being for their future. Through people participating in one of our community programmes we want make a positive impact to the community of Coventry and Warwickshire. 


Through further engagement we want to give people the opportunity to watch more sport and indeed rugby league with Coventry Bears. We want to give people the opportunity to be part of a club and community that can not only help create a professional pathway but allow people to enjoy the sport at all levels as a spectator or volunteer.


Improving our club and our standards is core to becoming better at what we do and what we can offer. We want to constantly challenge ourselves to improve and more forward in the future.

Create a legacy

We want to create a legacy and create history so we can look back and see that we have made a difference and been successful. We also want to provide a pathway from a child playing touch rugby in primary school in Coventry right through to playing for Coventry Bears full professional team and beyond, perhaps Super League or NFL!

Our motto is simple, it is "in this together" as we believe that if everyone is moving forward together then success will follow and take care of itself!

Please use the hashtag #inthistogether while supporting, playing or engaging with us. Debbie Watson is the Community Coordinator and can be contact via

Click here to see our Safeguarding policy


Get Involved

Name *

Coventry Bears League One Squad 2019


Proud Squad Sponsors

3 November shoot-22.jpg


The Rugby Football Club

Webb Ellis Road


CV22 7AU



Butts Park Arena

(Normal Home Venue)


Ground Address

Coventry Rugby Club

Butts Park Arena

Butts Road




General Info & Administration

For Coventry Bears Professional Club and Coventry Bears Foundation please us either of the contacts below.

Alan Robinson Club Owner & Chief Executive

Telephone: 07974 517519

Alan Robinson is also the registered Ground Safety Officer and Disabled Liaison Officer

Coventry Bears Stadium Ground Regulations

Debbie Watson Finance Director

Postal Address

Coventry Bears Limited

28 Cole Court




General Contact Form

Name *

Local Midlands Rugby League

Rugby League Competition Links

Coventry Bears WIKI



SBS-Coventry Bears v Leeds Rhinos0393.jpg




We have now launched our first ever squad builder which will aid the club in developing our playing squad and directly allow us to improve our environment with more experienced players to grow and improve our league position. THE ROAR will allow anyone to help donate some money on a monthly basis while benefiting from behind the scenes information and invitations to special events and prizes. Contribution starts at £10 a month but members can pledge any amount they wish on our standing order form once received.

Coventry Bears Builder Benefits

  • Monthly Bears Builder Newsletter with insider information on the Bears squad

  • Invitation to Bears training sessions and meetings with our coaching team

  • Be named in the Bears website and Programme as a Bears Builder Member

  • Opportunities to meet the squad and get invited to special events prior to the season

  • Attend exclusive ROAR Events throughout the season

  • Gain opportunities to obtain exclusive merchandise and player worn jerseys

How to Join

To become a member please fill in our form below and we will send you a standing order membership form and pre-paid envelope to return it to us.

Or you can download, sign and return the form here: Membership form download

Name *
Address *
Juniors 2019.jpg

Coventry Bears Junior Club has now concluded for 2019. We aim to start training again in April/May 2020. We still have our very own Junior Bears kit available - to visit the shop click here. Here you can purchase the new 2019 Junior jersey and other leisure wear and have it delivered to you direct.

In 2019 we ran age groups at:

Primary Age Groups

Under 7 (School year 1 & 2)

Under 8 (School year 3)

Under 9 (School year 4)

Secondary Age Groups

Under 11 (School year 5 & 6)

Under 13 (School year 7 & 8)

Under 15 (School year 9 & 10)

Important information for parents:

  • Our coaches are all DBS Checked and verified with Rugby League qualifications and years of experience coaching teams and in the community.

  • Membership was £50 for the summer in 2019. (This was a set fee with no pay to train option available)


What does training consist of?

Training consists of skills, drills and contact rugby league games designed for enjoyment and engagement in the sport and all run by experienced Rugby League players and coaches.

Juniors 2 2019.jpg

What do festivals consist of?

Festivals consist of games and participation at various locations around the midlands region.

What kit and equipment does my child need to take part?

We suggest that kids bring a gum shield, rugby or football boots and a water bottle with water to each session. Basic rugby kit or a strong t-shirt and shorts is appropriate but if raining please ensure your child has a light rain jacket or an extra dry top with them.

The 2019 Coventry Bears Junior jersey

The 2019 Coventry Bears Junior jersey

Kit and Leisurewear to purchase?

This year we will have our very own Junior Bears kit - to visit the shop click here. Here you can purchase the new 2019 Junior jersey and other leisure wear.

Does my child have to register?

Your child does have to register with LeagueNet which is the RFL Registration portal (after their first session), this is so the governing body, the RFL can monitor participation nationally in the sport.

How do I register my child?

Please click here to register to your child on LeagueNet. This will take a few minutes and you will need a digital photograph of your child to upload.

Video tutorials can be found here for first time registrations and here if you have previously registered with the Bears.

How do I pay for registration?

You can pay online whilst registering on LeagueNet or you can pay via PayPal, cash or on debit/credit card at a Friday evening session.

Is medical cover supplied at training and festivals?

Medical cover is supplied by host clubs and first aid cover provided on training nights by trained coaching staff.

Important Contacts for the Junior Club:

Club Welfare Officer:

Debbie Watson

07718 365465

Coventry Bears in the Community Safeguarding Policy can be downloaded here.


Coventry Bears Community Jersey 2019- For all supporters and ourJunior Club

The club are currently working with local Supplier Scorpion Sports for 2019 and we have recently developed a community jersey.

We are encouraging all supporters to purchase this Jersey and support the club.

They are priced at £25 Adults and £20 Kids and are a lighter grade for summer wear.


Scorpion Sports Coventry Bears online kit shop can be found HERE